Sophie's Blog

Hey everyone! I am super excited to be doing another brand focus for you all today! This one is going to be about the brand It's a 10! Now It's a 10 has been really popular on YouTube for quite a while now. I have tried a couple of their products and I want to tell you my thoughts and opinions on them. About the company: The creators of It's a 10 were Carolyn Plummer and Scott Scharg. It's a 10 has been a hair care company for about 20 years and it has become popular in salons and around the world. So how Carolyn Plummer and Scott Scharg created some of their products was they had to choose a whole bunch of products to just be in one product. So clients and customers would not have to buy a whole set of hair products, they only had to buy one product.  It's a 10 was created to bring convenience to their customers. What does the It's a 10 stand for? Well each product claims 10 things that it can do for your hair. For example with the Silk Express Miracl...

Hi Everyone! I have been loving watching videos on Youtube about a different brands. My favorite Youtuber who does brand focus's is  Essiebutton . Her first brand focus on Bourjois and I fell in love with the idea. So thank you Estee! SO my first brand focus is on Urban Decay ! Urban Decay is one of my all time favorite brands. Urban Decay is an American company that was founded in 1996 by Sandy Lerner, who is also the co founder of Cisco Systems. Urban Decay became popular in 17 years ago when red and pink became popular in the beauty industry. They also added in nail polish and then in January of 1999, they launched Urban Decay. When they first launched the company, they had only 10 lipsticks and 12 nail polishes. When they first came out with their first palette, they based it off of the urban landscape of California. Urban Decay does not test on animals and also all of their products are vegan. That's the gist on how Urban Decay started. Now I will tell you abo...